Social/Digital/Olympics Broadcast/

Mochaccinos and moody feels were born to be shot on the iPhone but what about an entire new car launch? That was our challenge when we introduced "Life Is A Sport. We Are The Utility.", the digitally native and contextually relevant Escape launch that went live on SnapChat, Twitter, and NBC during the 2016 Rio Olympics. Ford took a dare and let us shoot the campaign ENTIRELY on everyone's favorite smartphone to accommodate SnapChat's vertical video sharing. We created Snap ads that put the Escape up close and personal with the human drama of athletic competition and tweeted so many "cheers" and "events" during the Games you'd have thought we were the Official Something or Other but we weren't; we just wanted to play and the Internets became a huge fan. When we were finished we had a broadcast :60, a sponsored lens, 35 Snap ads, dozens of gifs and Instas. Here a few. Don't worry, they're all pretty short.

Sponsored Snap Lens. These are my partner's kids. Like many fans today they have divided loyalties.

Snap Ads: "We Are All" Life is the only game we're all born to play.

Snap Ads: "Life Is A Sport" Swifter. Higher. Faster. Escapier.

Snap Ads: "Scoring" If life is a sport then someone better be keeping score.

Instagram Posts. Even with their 20% text rule we were still able to make our case.

Twitter Emojis. So much to emote, such little pixels.