Experiential/Social/Digital

What does every new band ever have in common? Tour vans that's what. With the trusty DIY Econoline pretty much disappearing from the scene Ford wanted to introduce the new, totally mod-friendly Transit Connect. We partnered with Pitchfork to create the digitally native ArtistConnect, a series of concerts featuring Classixx, MSMR, and Guards showcasing how a new generation of Ford vans are still keeping the show on the road. Literally.