IRL/Social/Digital

That time your friends asked if you could get them the new 1.0L Ecoboost engine to power the real life Hot Wheels race car they want to make and you say "yes" and the next thing you know you're part of a transatlantic team building the Ford Deuce Coupe-inspired Rip Rod from the ground up. And then everybody's making actual Hot Wheels Rip Rod toy racers and gaming versions for both Forza and Android and introducing EcoBoost technology to an entirely new audience. Sometimes this job is so dope.