Social/Digital
Every move is a potential career-ender for adventure athletes like mountain biker Aaron Chase and rock climber Sasha DiGiulian. Both have been knocked on their asses, dusted themselves off, and kept on going. They are in a word, "unstoppable". Go Pro, who is changing the way the world see itself, partnered with Ford to help show a new audience of content creators and consumers just how unstoppable the new Explorer can help them be.
The full episodes went live on the social feeds of GoPro, Ford, and both athletes.