Broadcast/Social/Digital

People like SUVs because they can carry stuff. Sometimes it's kayaks and huskies but most of the time it just the things they carry every day. Ford needed to position its SUVs as something more than a bunch of vehicles that carry stuff; they needed a reason to be. We didn't need to look much beyond the people who have SUVs in their lives to find that reason. A husband who drives through the night to make his wife's corporate housing homey and a daughter who lets dad help the best he can as she builds her first race car ever are both going further for the people they care about.